Project for Hyundai

Hyundai Motor Company is a South Korean automobile company serving as the largest automaker in the country and the fourth largest in the world. Hyundai is part of the Hyundai Motor Group conglomerate, established in 2000.

The company operates a number of car plants in South Korea (including the world’s largest car assembly plant in Ulsan), North America, Turkey, India, China, Russia, Czech Republic and Brazil.
The company’s cars are sold in more than 5,000 car dealerships around the world.

Hyundai Motor was one of the general sponsors of the Kazan 2013 Universiade providing a fleet of over a thousand cars, vans and touring buses, which were also supposed to be used at the Sochi 2014 Winter Olympics.

Hyundai cars

Our pros created a mobile app that helped Hyundai Motor generate thousands of high quality leads by engaging people to ММАС 2014 Expo in Moscow, Russia.

Goals

The app was intended to:

  • Engage audience
  • Boost Hyundai popularity
  • Inject the lead data into a CRM platform
  • Promote the event in the social media

Based on the app, we also created an interactive game called Find Your Hyundai.

Hyundai booths had 11 NFC points. Users had NFC wristbands to connect to an NFC point and download the app. They then were able to sign up and start the game.

Hyundai app

Find Your Hyundai Rules

  1. The user gets an in-app notification with instructions to find the car in question.
  2. Once the car has been located, the user confirms this with their NFC wristband. They then need to find tips inside the car and answer a question.
  3. When the task is completed, the user gets another one.
  4. After all tasks have been done, the user makes a selfie with a Huyndai car in the background and shares it in the social media.
App

Those who completed the quest successfully were awarded gifts and got a chance to win the jackpot, a brand new Hyundai!

App for Hyundai

App performance results:

  • 27,000+ tasks completed by users
  • Ca. 2,500 new leads added to the CRM platform
  • 5,000+ new subs on Hyundai’s social media pages

Our team’s tasks and achievements:

  • Designed the app UI and navigation features
  • Developed iOS and Android versions
  • Enabled Microsoft Azure cloud integration
  • Created additional apps for wristband activation and user signup
  • Developed software for NFC points based on Windows and Android
  • Supported and maintained all our apps during the expo event