METRO Cash&Carry became the first retailer to sell and deliver via SberMarket, St. Petersburg and Mosow being pilot delivery locations.
In 2016, Instamart was launched in AppStore and Google Play.
More investments followed after an MVP release, and 2018 turnover reached 1 bln rubles with 200 mln of net revenue. The company was set to increase its customer base and scale out through mobile. Delivery destinations expanded, and Chelyabinks became the last million city to welcome Instamart in 2019. A minor startup became a foodtech leader. Retailers, thrilled by METRO Cash&Carry success, rushed to the marketplace: Auchan, Dixie, SELGROS Cash&Carry, Lenta and others.
120+ retailers, 150,000 orders daily and 80+ locations all over the country from Kaliningrad to Petropavlovsk Kamchatsky – that’s how 2022 ends for SberMarket.
In 2015-2020, Instamart attracted major investments from SBT Venture Fund II, Gazprom Media Partners, and Mail.Ru Group, and multiple private investors, heads of SA Media Group, Qiwi, and Dixie among them. Instamart became a unicorn, a recognized leader and growth driver in e-commerce.
In 2020, the majority share of Instamart was acquired by Sber in a 12 bln rubles deal. Instamart continued under a new brand, SberMarket.